The Revenue Collective Presents "The Right Way to Scale: Building a Sales & Marketing Foundation for Growth"

CityEssex Fells
CountyEssex (NJ2886)
Official Website
Essex Fells
Essex (NJ2886)
Tel 2019-02-22
Categoria Events
The Revenue Collective Presents "The Right Way to Scale: Building a Sales & Marketing Foundation for Growth"

The Revenue Collective  is proud to present "The Right Way to Scale: Building a Sales and Marketing Foundation for Growth" The Right Way to Scale is an immersive one day workshop for growth company founders and executives to help them understand how to build the foundations of a go-to-market strategy designed to profitably scale.  The workshop will walk through the Revenue Collective Diagnostic, a set of over 120+ criteria across 22 categories to help build and align sales and marketing effectively for intelligent growth.   Led by acclaimed CRO and consultant, Sam Jacobs, Founder of the Revenue Collective and Host of the Sales Hacker Podcast, this in-depth seminar will ensure that growth-focused companies establish a structure and framework for successful sales and marketing organizations.

Over the course of the day, attendees will learn: How to align sales and marketing effectively to drive growth The key KPIs and metrics you need to measure and monitor  How to use unit economics to evaluate ongoing investment and sales and marketing The order of operations - how to build a marketing foundation to drive pipeline The tenets of sales excellence - what management techniques and strategies you need to execute Elements of great culture - how to tie your strategic framework together through a culture of achievement and excellence Register today and save your seat.  Attendance will be limited to no more than 15 participants to ensure every attendee receives personalized attention.   Sample Agenda 9:00AM - Introductions and Overview 9:30AM - The Order of Operations: Reviewing The Building Blocks and Sequencing of Profitable Growth 11:00AM - Understanding Unit Economics: Using Data to Drive Profitable Investment Decisions 12:30AM - Lunch / Discussion of Effective Culture and Team Building Frameworks 2:00PM - The Pillars of Marketing: Why Demand Gen Isn't Enough and Isn't Even the First Thing 3:30PM - Sales Excellence: The Fundamentals of Effective Sales Execution including Sales Process, Incentives, Training, and Enablement 5:00PM - Closing Remarks 5:30PM - Early Evening Cocktails and Networking Frequently Asked Questions Who should attend?  The core audience should be founders and the executives helping them build and scale the sales and marketing orgs.  That may include CFOs and heads of finance, business-minded co-founders, senior BD individuals, and anyone that is concerned not just with tactical sales execution but with building business foundations to enable scale.
Will I be fed and watered? Yes, you will be fed for lunch.  And we'll head to a nearby watering hole for drinks aftewards included as part of your ticket. Can I bring more than one person from my company? As long as they purchase a ticket, of course.  Bring the whole family.  Bring the whole exec team.  Bring a well behaved pet.   Do I have to be a senior executive to attend? You do not.  You can be the designated strategy person at your company, you can be an individaul contributor - the distinguishing factor will inevitably be folks who are concerned with the architecture of effective sales and marketing organizations, not just pure execution. If I have follow-up questions, who can I contact? Email Sam Jacobs (, CC Anne Juceam (, and put "Workshop Question" in the title.  We'll respond promptly.

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