How to Approach Product Innovation by Mastercard Labs Consultant

CountyPassaic (NJ2895)
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Passaic (NJ2895)
Tel 2019-07-03
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How to Approach Product Innovation by Mastercard Labs Consultant

Size matters. Many Product Managers believe that big corporations should adopt the same product development approach used by nimble and lean startups to automatically become agile disruptors.​ But after years of working with large companies and small startups building on crazy and ambitious new ideas, I've come to realize the importance of adapting your product development strategy to your current size and reality.Main takeaways:- Big guys can cry too. Set expectations and make sure to create a positive environment where failures are accepted and expected. Create a framework to help you identify when it's time to pivot or kill your project.- Plan ahead. Big companies will have less tolerance for risk and thus more controls, checkpoints, and approvals. Plan ahead and be creative to minimize the impact of these checks and balances on your agility.- Leverage your size.

Global reach, SMEs, access to big partnerships, fast scalability, strong market position. Being big gives you a lot of assets that could become a strategic advantage for your new product. Make sure you identify and leverage them.​ Meet the Speaker: Alonso Araujo Alonso Araujo is a Research Practice Lead at Mastercard Labs in New York. He has previously worked as CRM Cloud Consultant at Oracle. Alonso became a Product Manager and found that his wide range of skills was a perfect match for a career in product. View the Speaker's LinkedIn Get the FREE Product Book here --Please note:- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)- Event entrance and/or seating is based on a first come first served basis.- Please arrive promptly.
Doors lock at 7pm to avoid speaker disruptions.- No refunds unless we have fully canceled the event. Date changes are not included. - For additional info or questions, send an email to For last minute questions, send a text to: (646) 679-7377ProductSchool New York - REGWSP -->Workshop - PMWSP --> .

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