Digital Activism Level 1

CityManchester
CountyAdams (OH3013)
From04/18/2019
To05/23/2019
Hours18:30
CategoriaEvents
Official Website
Manchester
Adams (OH3013)
Tel 2019-04-18
Categoria Events
Digital Activism Level 1

Join AFP-Foundation New Hampshire as we host a partnership training series on digital activism. Online effectiveness, messaging, and strategy continually increase in importance and need to be integral portions of any marketing campaign. This 6-week training series will cover strategies, tactics, and tools for maximizing results in both organic and paid campaigns. This course is a professional grade, in-depth learning experience delivered by an expert in the field of digital activism. Jon DiPietro is a digital marketing specialist with Liberty Digital Marketing and the founder of CandidateBootCamp.com, an online learning platform that teaches political candidates how to run for local office. He is a graduate of Grassroots Leadership Academy levels one and two and helps activists and political candidates use web technology, email marketing, social media, and digital advertising to be successful.

The first class will be an introduction to the course, what we will cover throughout the six weeks, and an analysis of a couple of case studies on the effectiveness of digital campaigns. The course is free, and dinner will be provided to all attendees. SCHEDULE: 4/18 Week 1: Introduction (Case studies, The Social Cycle, Channel Comparison, course intro) 4/25 Week 2: Mastering Facebook (profiles, pages, groups, live, messenger, events, News Feed, common mistakes, examples) 5/2 Week 3: Facebook Advertising (page authorization, ad accounts, tools overview, anatomy of ad campaign, objectives, targeting, ad types, examples) 5/9 Week 4: Mastering Twitter (Account setup, mechanics, building your audience, periscope, examples) 5/16 Week 5: Content Essentials (Overview, ten rules, visuals, words, examples) 5/23 Week 6: Digital Toolbox (security best practices, management tools, content tools, automation, research and aggregation).

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