Developing a Marketing Strategy, Queens, 6/18/2019

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CountyNassau (NY2980)
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Point Lookout
Nassau (NY2980)
Tel 2019-06-18
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Developing a Marketing Strategy, Queens, 6/18/2019

Session II - Developing a Marketing Strategy Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. During this course, you will: Define the “why” behind why you are in business Map out your customer using a customer persona Develop your unique value proposition (UVP) • Write and deliver an elevator pitch Understand the value and role of digital marketing in a business strategy This course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series.

It is followed by the second module, “Creating Content Your Customers Value.”   Course length: 2.5 hours.

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