Clicksuasion Training: Learn & Apply Consumer Psychology
A combination of psychology and economics at its core, Clicksuasion delivers the evidence-based science behind influence, persuasion, and sales as you journey through the customer experience. We don’t buy products and services from businesses. We buy products and services from brands, and the brand is the cumulative equity of every perception, process, and person that associated with the brand. During the Clicksuasion experience, we will venture through the customer journey beginning with the drive to the store, followed by engaging with the products and services, the decision process and culminating with your future engagement with the brand. As we venture through this irrational journey, we will discover how brands organize their products, frame their services and persuade us to buy items we don’t need.
Michael Barbera will give you the psychological framework of choices, purchases, and persuasion that brands use to influence consumer decision-making. Use it wisely. LEARNING OBJECTIVES - Recognize how brands apply psychology to marketing, sales, and communication- Understand the human decision process when making financial decisions- Attendees will learn how to apply behavioral science with the reTRUST framework ABOUT THE FACILITATOR Michael Barbera is an award-winning consumer psychologist and business strategist. Michael is the chief behavioral officer at Clicksuasion Labs, and his clients have appeared on the Fortune 500 list, as well as on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael is a trusted thought leader and expert in consumer perceptions, emotions, and experiences that drive consumer decision-making both online and in person. His practice areas include social psychology, brand management, marketing, behavioral economics, behavioral finance, and long-term business growth strategies. In 2015, the White House recognized Michael for his contributions to entrepreneurship. He shares his evidence-based insights and experiences as a celebrated keynote speaker, dynamic TEDx presenter, published academic researcher, and host of the thoughtfully curated Clicksuasion podcast. More than 100,000 people have seen Michael speak on four continents, and he has also earned more than 350,000 views online.
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