Business Storytelling: sharing your story to connect brands with fans

CitySouthern Pines
CountyMoore (NC2686)
Official Website
Southern Pines
Moore (NC2686)
Tel 2019-10-01
Categoria Events
Business Storytelling: sharing your story to connect brands with fans

Business Storytelling: Sharing your story to connect brands with fans DESCRIPTION Consumers are exposed to thousands of products and services each day, and the most common method of marketing is the direct call-to-action. Because consumers are often asked to spend money, storytelling is a more effective method of connecting with your customers. Storytelling bridges the emotional gap between brands and fans. During this intense and interactive training session, you will learn how to identify the hidden stories within your organization that can be shared with your audience. Together, we will create fans by enhancing the emotional connection between your brand and the customer. LEARNING OBJECTIVES - Learn how brands use stories to connect with their customers and create fans- Learn the elements of effective business storytelling- Apply the storytelling elements to your marketing, sales, and communication ABOUT THE FACILITATOR John Vaughan has been telling stories most of his life.

With more than 15-years of sales and marketing experience, John adds creativity to business and has become an adept creative problem solver. He is an award-winning author who truly believes that people connect with a story as much as the product. After a successful career in commercial insurance sales, John has combined his love of storytelling with his sales expertise to create a video marketing company that sets businesses apart by telling their story. Story Focused Media specializes in helping its clients connect with their customers through video marketing. Although John is an entrepreneur and volunteers at his church as well as local business organizations, he spends as much time as he can with his wife of 20-years and his 9-year-old son..

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