Brand building: How breakthrough brands stand out in competitive, crowded markets
Brand building: How breakthrough brands stand out in competitive, crowded markets Overview / Objectives In 2019, brands are finding it more and more difficult to break through the noise and overcrowded marketing channels bombarding their customers and prospects. In this workshop, we’ll demystify the branding + marketing process, and uncover: How to create an authentic brand story that your target audience actually cares about hearing How disruptive brands create very different brand stories that resonate and gain market share What rapid-growth companies can learn from leading brands as you craft your messaging and marketing Risk vs reward: Measuring marketing and brand position decisions You vs your competitors: Ways to separate from the pack Tools + resources to help your leadership and marketing teams build + plan for success Presenter Geoff Wasserman As CEO of The Brand Leader, Geoff has 30 years of experience creating and leading brands, serving as Chief Brand Officer for the firm’s cornerstone clients, helping them transition from great companies to strategically-positioned brands. .
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