Book Club- Change of Heart- 1/26

AddresseCambridge: 765 Massachusetts Avenue, Boston MA / Lowell: 194 Middle St , Lowell MA / Salem: 281 Esse
CityBoston
AtLife Alive
CountyErie (NY2965)
Date01/26/2018
Hours19:30
CategoriaEvents
Cambridge: 765 Massachusetts Avenue, Boston MA / Lowell: 194 Middle St , Lowell MA / Salem: 281 Esse
Boston
Life Alive
Erie (NY2965)
Tel 2018-01-26
Categoria Events
Book Club- Change of Heart- 1/26

Come join Boston Animal Save for a discussion of Nick Cooney's book "Change of Heart: What Psychology Can Teach Us About Spreading Social Change". Come hang out with local vegans, enjoy food, and learn how to be a more effective activist. We will have a reserved table with a sign at the lower level of Life Alive in Cambridge (765 Massachusetts Ave, Cambridge) on 1/26 starting at 7:30 PM. https://www.amazon.com/Change-Heart-Psychology-Spreading-Social/dp/159056233X "Should anti-war protesters use graphic images to get public support for their cause, or will such images turn the public off? In encouraging the public to adopt sustainable behaviors, should environmental organizations ask for small changes like using fluorescent light bulbs or big changes like giving up cars? Why do most Americans say they oppose the cruel practices of factory farms and sweatshops yet still buy products from these places? And how can non-profits get more people to say yes to their requests to volunteer, donate, recycle, write a letter to a political prisoner, support gay rights, go vegetarian, conserve energy or make other positive changes? Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society.

Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change." Feel free to come even if you don't get a chance to read the book- you should still learn from the discussion. (and of course feel free to read the book even if you can't come to discuss it :) ) Hope to see you there.

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